Our Clients/Case Studies

	Since the implementation of Audiocom’s service, Moresoft have reported excellent feedback from both new and existing customers. Audiocom’s service has enabled Moresoft to educate their clientele on the various developments within the company and all subsequent changes. More »

Working in partnership with O'Callaghan Hotel's marketing department, Audiocom have been creating On Hold Marketing productions which are updated quarterly at each location. Each message update is recorded with a new voiceover artist and a range of fresh music to ensure callers are not regularly subjected to the same audio. More »

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MORESOFT

Corporate Profile:
The Moresoft IT Group consists of two main divisions, Moresoft IT Solutions and Moresoft IT Institute. Moresoft IT Solutions is a full service solutions provider specializing in outsourced managed services, IT support and network solutions. Moresoft IT Institute is a leading provider of high quality IT training. For more information visit www.moresoft.ie

The Challenge:
Moresoft required a strategic approach to the development of an On Hold Marketing campaign with a fundamental aim of increasing awareness of the group’s range of IT products and services as well as their range of training courses. The objective was to create a dynamic audio brand that reflected the group’s corporate identity, whilst ensuring high-levels of customer service and caller retention.

The Solution:
A combination of male and female voiceovers were used to distinguish the two separate divisions; a female voice for the training and development information and a male voice for IT related products and services. Audiocom provided consultancy in script development in addition to producing and commissioning an original piece of music to reflect the group’s corporate brand.

The Results:
Since the implementation of Audiocom’s service, Moresoft have reported excellent feedback from both new and existing customers. On Hold Marketing has enabled Moresoft to educate their callers on their two main divisions, the various developments within the company and all subsequent changes.

The Conclusion:
Through tailoring the music and messaging to their customers’ frame of mind and reasons for calling, Moresoft have provided a more personal, informative and enjoyable calling experience for their clients. Audiocom’s contribution to the project has enabled Moresoft to transform their call waiting time into a positive and image-enhancing medium whilst opening opportunities to market their core services.

Listen to a sample of the music that was produced for Moresoft.

Listen to a sample of Moresoft's message and hear how Audiocom can help your business.

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O'CALLAGHAN HOTEL GROUP

Corporate Profile:
The O’Callaghan Hotel Group is a leading hotel chain offering a choice of 6 luxury hotels and apartments from the traditional elegance of the Davenport Hotel to the stylish contemporary design of The Elliot Hotel. Their hotels are located at prime locations in the heart of Dublin City Centre, Gibraltar and Annapolis/Washington and guarantee the highest standards of comfort and service. To learn more visit www.ocallaghanhotels.com

The Challenge:
In 2003 O'Callaghan Hotels appointed Audiocom as their partner to work with, in developing an original On Hold Marketing campaign both in Ireland and abroad with the following objectives:

•  To create a professional call-waiting experience and strengthen brand awareness

•  To direct callers to the group's website and promote seasonal offers

•  To increase customer satisfaction and improve customer service

The Solution:
Working in partnership with O'Callaghan Hotel's marketing department, Audiocom have been creating On Hold Marketing productions which are updated quarterly at each location. Each message update is recorded with a new voiceover artist and a range of fresh music to ensure callers are not regularly subjected to the same audio.

The script style is warm and welcoming and encompasses a corporate element combined with specific marketing information about each hotel. The music for each production was chosen to complement the seasonal message and style of script.

The Results:
Through utilising Audiocom's service, O'Callaghan Hotel's have significantly increased traffic to their website by encouraging callers to log on for details on seasonal offers. Audiocom's ongoing work for the group means that:

•  The on-hold audio at each hotel is regularly updated with both corporate and local messages

•  The time callers spend on-hold is used productively to strengthen brand awareness and educate callers about The O'Callaghan Hotel Group

•  Every caller placed on-hold is entertained and informed with stylish music and comforting messages

•  Sales opportunities are increased through reduced call abandonment

The Conclusion:
The benefits of Audiocom’s service is perhaps best summarised by O’Callaghan Hotels themselves. Sharon Griffin concludes: “Audiocom’s On Hold Marketing service was seamlessly and efficiently implemented and has enabled The O’Callaghan Hotel Group to provide a customer friendly call-waiting experience whilst reinforcing our brand identity over the telephone. The creative team at Audiocom are pro-active in managing our message updates which has helped bring about a higher awareness of our seasonal offers, hotel facilities, corporate events and developments within our group.”

Click here to download an audio sample and hear how Audiocom can help your business.

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